COEX Mall & Starfield Library
Yeongdong-daero, Gangnam-gu, Seoul, South Korea
COEX is the largest underground shopping mall in Asia — a subterranean city beneath the Gangnam convention district that houses over 300 shops, a multiplex cinema, an aquarium, and the Starfield Library, which has become the most photographed interior space in Seoul.
Gangnam Station Area
Gangnam-daero, Seoul, South Korea
Gangnam is the neighbourhood that PSY put on the global map — the flashy, wealthy southern Seoul district that became synonymous with Korean pop culture after 'Gangnam Style' exploded in 2012.
Hongdae
Hongik-ro, Mapo-gu, Seoul, South Korea
Hongdae is Seoul's youth culture capital — a neighbourhood surrounding Hongik University (Korea's top art school) that has been the centre of indie music, street art, and underground culture since the 1990s.
Myeongdong
Myeongdong-gil, Jung-gu, Seoul
Myeongdong is Seoul's neon-drenched shopping and street food district — a dense grid of pedestrianised streets lined with K-beauty shops, fashion brands, and food stalls that attracts more visitors per square metre than almost anywhere else in the city.
Explore entertainment in Seoul
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